Do you ever click on banner ads?

I don’t. Very often…

Sometimes there is an ad that attracts my attention for all the right reasons: It’s relevant, interesting, humorous, potentially lucrative etc etc.

But there is one set of on-line adverts I find increasingly compelling and that’s those I come across by Microsoft. You know, when you are reading a piece about Linux or some Open Source news article, there are always Microsoft ads nearby that claim to show me how their stuff is better, faster, more secure or reliable.

Well, being an OSS advocate I find their claims quite hard to believe, so I ALWAYS click on them – just to make sure I am not missing out on something important. I haven’t found anything yet, but I guess if we all try we might find it 😉

I wonder how much their click-through rates are?

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